Saski
Saski Collection, a leader in premium fitness apparel, embarked on an e-commerce transformation by upgrading to Shopify Plus. This strategic move was aimed at scaling their online presence to match their rapid growth and ambitious expansion goals.
Saski needed a platform that could handle more traffic and provide advanced functionalities. The brand faced the challenge of expanding internationally and maintaining two distinct Shopify stores, one for Australia and New Zealand and another for the USA, each with comprehensive localization tailored to local customer preferences and demands.
The upgrade involved a full UX audit, leading to a complete overhaul of Saski’s online storefront. Key improvements included:
Enhanced Layouts and User Experience: Custom landing pages were developed to spotlight Saski’s products and brand story, improving the overall shopping experience.
Advanced Shopify Plus Features: The new site features a sleek design and enhanced functionalities, such as an improved wishlist and efficient checkout processes.
Optimized User Flow: A new theme introduced better navigation and custom shopping experiences, facilitating product discovery and customer engagement.
Continuous Support and Maintenance: A proactive approach and a dedicated support team were established to ensure smooth operations and immediate issue resolution.
Customized Email Templates: Tailored email communications were crafted to align with the brand’s identity and enhance customer interaction.