Mavecca
Award-Winning Digital Agency
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Journal

We give business and technology leaders guidance on how to navigate today’s ever-changing demands in digital commerce.

Why Retailers Put Mobile First

Woman smiling at her phone

Today, one out of three purchases start on a smart phone4. It’s easy to see how mobile devices now account for a quarter of all online retail sales in the US, all the while showing a year-over-year increase of 41%. 3  

Businesses are facing an ever-increasing demand to deliver a consistent and personalized experience in real-time across multiple channels and multiple devices. Conversion rates are 1.4 times higher for multi-device engagements rather than just a single method of engagement. 2  

With mobile, customers have no patience for a page that takes too long to load. Bottom line is a 1-second delay in page response can result in a 7% reduction in conversions.1   

Things you can do right now:

  • Make sure search boxes are prominent and easy to read and use on mobile devices.

  • Experiment with mobile-friendly payment options like PayPal and Apple Pay.

  • Make sure product images and banner ads are optimized for portable screens.

  • Integrate with Google maps to automatically fill out customer addresses. 5

Facts: 

  • 73% of mobile internet users say that they’ve encountered a website that was too slow to load.

  • 51% of mobile internet users say that they’ve encountered a website that crashed, froze, or received an error.

  • 47% of consumers expect a web page to load in 2 seconds or less.

  • 40% of people abandon a website that takes more than 3 seconds to load. 1

Sources:

1 MediaPost

2 Criteo

3 Akamai

4 Gomez

StrategyChris ShalchiMobile